Hotels

The Nordic hotel market demonstrates sustained resilience and attractive fundamentals, supported by robust domestic and international demand. Structural trends—such as travelers prioritizing modern, sustainable, and cost-efficient experiences—continue to drive growth and repositioning opportunities. For Slättö, the hotel segment represents a focused and scalable niche within our broader investment strategy. Leveraging deep sector expertise, we target assets with value-creation potential through repurposing, repositioning and operational optimization, aiming to deliver superior risk-adjusted returns while aligning with long-term market dynamics.

What we do

Capturing opportunities in the Nordic hospitality segment

Slättö analyses all themes within hospitality and selects those that present significant opportunities for investment due to favourable market trends. We have identified two interesting themes in the Nordic hospitality segment. One is apartment-hotel and long-stay properties with high design standards and technology-driven operations. The other is functional, newly produced hotels that offer customers great value with high quality and design in high-demand locations. Both themes are driven by increased co-living trends due to people travelling for work and pleasure and prioritise experiences before other consumer goods.

Through these insights, Slättö is sourcing and scaling up the most attractive investments with the aim of creating institutional hospitality portfolios in major cities and regional markets, in the Nordics and beyond.

Countries:Sweden, Finland, Denmark
Number of hotel rooms:480
Property value:€ 150 m
Funds:Slättö Value Add II and Slättö Value Add III

Portfolio examples

Office-to-hotel conversion in Copenhagen

Transformation of a landmark office building, former police station, on Halmtorvet Square, next to the vibrant Vesterbro district, into a 173-room lifestyle hotel operated by Bob W. A brown-to-green conversion project targeting DGNB Gold certification and a significant improvement in energy performance.
New Nordic hotel chain with Strawberry

A strategic partnership with Strawberry Hotel Group to launch a new Nordic hotel chain, Stopover, focused on sustainability, digitalization, and efficiency. The concept targets regional markets with hotels designed for both short- and long-term stays. The first property opened in Falkenberg, Sweden, in 2025 with a strong pipeline of new destinations.
Brown-to-green hotel conversions in Helsinki

Slättö has transformed two centrally located office properties in Helsinki’s CBD into modern, sustainable apart-hotels operated by Bob W. Both projects target high environmental certifications and combine strong design with energy-efficient upgrades. Bob W Kaarti was recognized as a finalist in the GRI Awards Europe 2024 in the category of best hospitality project.